Web Design
Web Design

How a Responsive Web Design can Affect your SEO

Creating a professional, well-optimised site is like throwing a wide net into the ocean hoping to catch as many fish as possible. It’s important to take into account different devices that people use for browsing the web and cover the options with a responsive web design which adjusts the screen to different screen sizes. This is in response to the mobile-centric attitude that society has embraced. Although incorporating a responsive web design into your site needs plenty of time, energy, and effort, it will be worth it. Also, this design affects your search engine optimisation (SEO) efforts. Here’s why:


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It Improves the Usability of your Site


Users will only stick around your site when they can navigate it easily. Google recognises the amount of time a user spends on a site page as an indicator of its value for any given query. Responsive website design makes your site easier for visitors to read and navigate your pages. This will leave to improved user experience and a great time on site.


It Minimises the Possibility of Duplicating Content


Providers of seo services singapore direct Google’s crawlers to understand which pages of a site are most essential. Some SEO and webmasters prefer to have a separate mobile version of a site but this will only result in possibly more duplicate content. Duplicate content is harmful to your ranking. You must make it clear to the search engine giant which content is most important and make sure it’s being indexed. Otherwise, they will need to decide for you. This will usually lead to lower rankings in search results.


It Improves Page Speed


Page loading times are a known factor to rank high in search engine results pages. Each site must be optimised to load quickly to increase its chances to rank well. Websites with responsive design tend to load faster, which results in more positive user experience and potentially a higher search engine ranking.


It Reduces Bounce Rate


Bounce rate is associated with a user’s time on your site. It refers to how quickly they backtrack or leave your site. Google keeps an eye on user behavior in terms of entry and exit points for a site. When users leave your site, Google may interpret this as a signal that your content is not relevant to their needs. But, aside from content, users may also pay attention to your site’s design to decide whether to stay on or leave your site. 


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